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Admissions Consulting

Barbara Coward MBA Admissions Consultant and Strategist
MBA 360°Admissions

A Smarter Way to Navigate MBA Admissions

MBA 360° Admissions is Barbara Coward’s admissions consulting practice, built on a simple but often overlooked truth: MBA admissions decisions are made from the school’s point of view—not the applicant’s.

After years spent on the admissions side of the table, Barbara founded MBA 360° to help candidates step out of self-doubt, generic advice, and checklist thinking—and instead approach the process with strategy, clarity, and perspective. The work goes far beyond editing essays or polishing résumés. It’s about helping strong candidates understand how their experiences, goals, and choices will be evaluated within a highly competitive, time-constrained admissions environment.

In the spirit of her book It’s Not About You, MBA 360° helps applicants stop asking “Am I good enough?” and start answering the questions admissions committees are actually asking: How will this person contribute? Why does this program make sense now? And what does the school gain by admitting them?

The result is an application that is cohesive, persuasive, and grounded in how decisions are really made.

  • True admissions-committee perspective, grounded in firsthand reading and evaluation experience
  • Strategy-led guidance that shapes every decision before execution begins—for every engagement
  • Highly individualized guidance tailored to each candidate’s background, goals, and constraints

MBA 360° Client Success

✅ Accepted to every M7—and many other top schools in North America and Europe

  • Harvard Business School Logo
  • Stanford GSB
  • Wharton
  • Columbia Business School
  • Northwestern Kellogg School of Management
  • Chicago Booth
  • MIT Sloan School
  • Harvard Kennedy School
  • Yale School of Management
  • INSEAD Business School for the World
  • London Business School
  • CEIBS China Europe International Business School
  • Berkeley Haas School of Business
  • HEC Paris
  • IESE Business School
  • Rotman School of Management
  • IMD International Institute for Management Development
  • Michigan Ross
  • IE Business School
  • University of Cambridge Judge Business School
What clients say

In Their Own Words

The clearest picture of what it’s like to work with Barbara comes from her clients themselves. The testimonials in this video are independently verified by a third party and represent candidates across several backgrounds, industries, and admissions challenges.

These aren’t polished marketing soundbites. They reflect clarity replacing self-doubt, a stronger understanding of how admissions committees think, and the value of having a trusted partner throughout a demanding process.

Barbara's clients consistently describe feeling more confident, focused, and grounded in their own story.

MBA 360° ADMISSIONS

Consulting Services

Hourly

Hourly Rates and Packages

Designed for maximum flexibility. Purchase as little or as much time as you need, depending on where you are in the process.

Engagements can address a single application component or span multiple areas as your needs come into focus.  Allocate time as you see fit. Add more time as needed, or commit to a multi-hour package for discounted rates. 

Fixed Price Services

Fixed Price Service Packages

Clearly scoped services tied to specific application deliverables, such as school selection, personal SWOT analysis, essay strategy, or resume review.

Each package is intentionally priced to provide a meaningful outcome and full transparency around what you’re buying—scope, cost, and where it fits in the admissions process.

School package

All-Inclusive School Packages

Comprehensive, end-to-end support for one or multiple schools, built around a true strategic partnership.

This option covers positioning, storytelling, and execution across the full application cycle—while reflecting the same collaborative, trust-based approach Barbara brings to every engagement, regardless of length or scope.

Book a Free Consultation

Interested in working together? Schedule a conversation with Barbara.