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Speaking & Workshops
.png?width=350&height=525&name=Barbara%203%20(2).png "Barbara Coward")
Strategic Perspective for Competitive Admissions and Leadership Environments
Barbara Coward brings the admissions committee perspective to life—helping audiences understand how high-stakes selection decisions are made, and how applicants experience and interpret the process.
Drawing on her experience as a former admissions reader, founder of MBA 360 Admissions, and author of It’s Not About You, Barbara delivers practical insight into:
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How competitive evaluation really works
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Why strong candidates get rejected
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How narratives influence decision-making
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How cohorts and leadership pipelines are built
Virtual or In-Person Delivery
Corporate Talent & Leadership Development Programs
Organizations that sponsor high-potential employees for MBA programs invest significant capital—and reputation—into those candidates.
Barbara helps sponsored employees:
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Position themselves strategically
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Align personal ambition with company objectives
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Navigate competitive admissions with clarity and confidence
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Represent the organization effectively
The result: stronger candidates and a more intentional return on sponsorship investment.
Undergraduate Career Services & Advisors
Many undergraduates express early interest in pursuing an MBA—but lack clarity on timing, preparation, and positioning.
Barbara works with undergraduate institutions to help students:
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Understand how MBA admissions really works
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Avoid premature self-selection out of competitive programs
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Build early career experiences strategically
These sessions provide clarity without pressure—helping students prepare intentionally rather than reactively.
Graduate Business School Admissions Teams
Business schools understand admissions mechanics.
What they don’t always see is how applicants interpret messaging, experience the process, and make decisions.
Barbara provides an informed external lens—helping schools:
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Understand common applicant misconceptions
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See where messaging unintentionally creates confusion or self-doubt
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Explore how evaluation processes are perceived
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Strengthen alignment between institutional intent and applicant experience
Her vantage point—working directly with candidates—offers insight that is difficult to access internally.
